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Small Business Consultant

Small Business Consultant

 

Congratulations! You’re a small business owner. You know doubt have heard all the statistics from well-meaning family and friends about the survival of a small business owner. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn. But that’s not going to be you right?

 

Communication Is The Lifeblood Of Your Small Business

 

One reason for the failure is a lack of communication. From an article on Forbes, “An amazing thing happens when an entrepreneur sees a potential opportunity in the market or dreams up a new idea for a product/service: they retreat to a cave.”

The key is to stay connected. Your customer holds the key to your success deep in their pain, behavior, dreams, values and the jobs they are trying to accomplish.

 

Think about the experience you have had with a company you have done business with. Did they continue to communicate with you after they earned your business? If they didn’t, are you still a customer? How do you communicate with your customers? Social media is one way and a good one but it is just one way to communicate. It’s a multi-touch strategy.

  • In person
  • Social media
  • Email
  • Mail
  • Website
  • Phone

Is it worth it? You could re-phrase the question, is my customer worth keeping? The answer is if you want to not be one of the 8 to 10 businesses the crash and burn the answer is a resounding YES!

 

 

 

 

Don’t Be A Small Business Failure Statistic

As a Memphis small business consultant, we know these are all problems that can be avoided! With proper planning and course corrections, you can overcome most obstacles. With careful management, you can make sure that investments into your startup don’t get out of control before you can generate income. And with a little courage, you can stop avoiding problems and find ways to rectify them.

You want to succeed. Imagine you’re in the ocean. A huge wave has just pushed you under the water and it feels like there is a hand that is holding you under water. Your lungs are about to burst because of the desire to breathe air. You finally fight your way to the surface and gasp in that life-saving breath. It’s been said that when you want to succeed as bad as you want to breathe, there is nothing that will keep you from success. tumblr_nbj8n85eSe1tyvinto1_500

Having knowledge will be a big help in keeping your business breathing. There are some great tips in an article in Small Biz Trends. You can click the link to read the entire article but here are the hot points.Tips-for-Small-Business-Owners

Tip 1: In Social Media, Be Where Your Customers Are

“Know where your customers are hanging out online. You don’t have to be everywhere. Be where your customers are … and communicate with them there.” – Laurie McCabe, Partner SMB Group, SMB-GR.com

Tip 2: Never Stop Networking. Don’t Give Up

“Never stop networking, never stop pushing. It’s easy to give up when everybody around you … is telling you ‘you can’t do it’. You have to be around positive people. Then push on.” – (Starts at 1:08) Tom Force, Owner, ICE Keytags

Tip 3: Twitter Provides Powerful Market Research

“Twitter is the best thing that ever happened to small business owners. You can listen to your competitors or customers, and they don’t even know you’re listening.” – (Starts at 2:01) Melinda Emerson, Author of Succeed as Your Own Boss

Tip 4: It’s all About Mindset and Positive Thinking

“Our first three years were brutally tough… every day was about survival. Then I remembered a lesson from my father. Your mind is everything, yet it’s not what you know, but rather how you deal with it. It is about your mindset and positive thinking.”  – (Starts at 2:43) Clate Mask, Founder and CEO, Infusionsoft

Tip 5: Wearable Tech Keeps You Fit

“The ‘wearables’ tech trend is keeping people fit, keeping them active, and keeping them in toe with their fitness goals.”  – (Starts at 7:10) Tishin Donkersley, Editor in Chief, AZTechBeat.com

Tip 6: A Handwritten Thank You Note Will Wow Customers

“One simple way to ‘wow’ customers is thank-you cards — a handwritten note, a thank-you card saying ‘thank you for buying from me’.” – (Starts at 8:09) Ramon Ray, Technology Evangelist, SmallBizTechnology.com

Tip 7: Share Information on Facebook That is Great for Your Customers

“Having a Facebook presence as a real estate professional is vitally important. Buyers and sellers are there. Make sure you are sharing information that is great for the consumer, not just real estate people.” – (Starts at 9:09) Bill Harney, CEO, Keeping Current Matters

Tip 8: To Get PR, Offer Yourself up as a Thought Leader

“If you are a local small business, look at local media for PR. Read those publications, forge relationships, find out what types of stories the journalists are covering, and offer yourself up as a thought leader on a topic.” – (Starts at 9:49) Laura Collins, PR at Infusionsoft

Tip 9: Put Processes in Place in Your Business to Ask for Referrals

“Put processes in place in your business that ask for referrals. And make sure the customer experience is above expectations.” – (Starts at 11:21) Jonathan Graves, President, Graves Organization, Inc.

Tip 10: Your Sales Pipeline Should Qualify Leads at Every Step

“You need to set up a process to convert the most leads possible. Put them in a sales pipeline … and add checkpoints to determine those who are qualified, versus those who aren’t.” – (Starts at 11:52) Justin Roberts, Infusionsoft Expert, Infusionsoft

Tip 11: Entrepreneurship is Lonely. Reach out to Mentors and Peers

“Entrepreneurship is one of the loneliest professions in the world. The entrepreneurs that are really successful reach out in networking groups and peer associations — or just to one person. They need that thought partner.” – (Starts at 13:00) Jeff Mask, Vice President, Infusionsoft

success-story

 

We Are Your Partner In Growing Your Memphis Small Business

As a Memphis small business consultant, we have been working with small business owners to help build their businesses and we would love to be of service to you. To learn more about what we do and how we can help please call us to schedule an appointment. We look forward to helping your small business grow.

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